1. What makes a good advertisement? 怎樣才能做成一個好的廣告呢?make 使……成為;是;e.g. She will make a fine teacher. 她將會成為一位好老師的。Experiences have made him a man. 經(jīng)歷把他磨練成好漢。
2. There have been major changes in advertising in the past sixty years. 六十年來,廣告制作有了重大的變化。1). in the past sixty years = in the last sixty years 在過去的六十中;(此短語用于現(xiàn)在完成時) e.g. In the past few years great changes have taken place in our city. 在過去的幾年中,我市發(fā)生了巨大的變化。2). major adj. 主要的;n.專業(yè)/主課;少校; vi.主修;專攻; e.g. Liverpool is a major British port. 利物浦是英國的一個重要港口。What is your major at collage? 你在大學(xué)里學(xué)的什么專業(yè)?He rose quickly from rank of Major to Colonel. 他很快就從少校升到了上校。Wang Dong majors history of America at collage. 王東在大學(xué)里主修美國歷史。
3. Today’s advertisements often start with a question, or a puzzle, with the purpose of attracting the readers attention. 當(dāng)今的廣告常常以一個問題或一個謎語開始,目的是為了吸引讀者的注意。1). with the purpose of doing sth帶著干……的目的;e.g. Did you come to kuitun for the purpose of seeing your grandpa? 你到奎屯來是為了看望你爺爺嗎?They came here with the sole purpose of making trouble. 他們是專門到這兒來搗亂的。(參見Unit 2 Lesson 6點撥5) 2). attract one’s attention 吸引某人的注意力;attract vt. 吸引;e.g. At the zoo, the panda always attracts large crowds. 在動物園,熊貓總是吸引著大批觀眾。In space, all bodies attract other bodies. 在太空中,一切天體都互相吸引。He shouted to attract others’ attention. 他大聲叫喊以引起他人的注意。
4. However there is danger in this. There are other dangers. 然而,這其中有風(fēng)險之事。還有別的不保險的事。 danger n. 指具體的危險或造成危險的人或事物時是可數(shù)名詞;用于一般概念時是不可數(shù)名詞。e.g. That man is a danger to society. 那人對于社會是個危險人物。He looked around carefully for hidden dangers. 他仔細查看四周,看看有無隱藏的危險。There is danger ahead. 前面有危險。
5. A German speaker at the factory pointed out to the sales manager that the British name of the car meant “ animal waste ” in German. 這家工廠的一位德國發(fā)言人向銷售經(jīng)理指出,這種汽車的英國名字在德語中的意思是“動物垃圾”。point out 指出; e.g. The teacher pointed out my mistakes in my homework to me. 老師指出了我作業(yè)中的錯誤。point to … 指著……; point at … 指著……; 把……對準(zhǔn); e.g. He pointed to a girl and said to me: “That is my little sister.”. 他指著一個女孩對我說:“那是我的小妹妹”。 The hunter pointed his gun at the tiger. 獵人用槍瞄準(zhǔn)那只老虎。
6. Her companion, blamed for the accident, had not been driving carefully. 她的同
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事以前開車一直不小心,這次為這一事故受到了責(zé)備。blame vt. e.g. Don’t blame him; he is just a child. blame sb. for sth. 因某事而責(zé)備某人; blame sth. on sb. 把……責(zé)任歸咎于某人; Don’t blame the crisis on poor planning. 別把危機歸咎于計劃不周。Don’t blame it on him, but on me. 別怪他,應(yīng)該怪我。
7. She was devoted to her mother and looked after her for many years. 她深愛著她
的母親,細心照料了她好多年。be devoted to 把……專用于; 喜歡; 疼愛; e.g. This magazine is devoted to science. 這份雜志專門刊登科技文章。The shops are on the ground floor while the first floor is devoted to living. 商店設(shè)在一樓,二樓僅供居住。 Her son, to whom she is devoted, died in fighting the flood. 她非常疼愛的兒子在抗洪中犧牲了。She told me she was devoted to the child. 她告訴過我說她喜歡這個孩子。
8. We have a used computer for sale. 我們有一臺舊電腦出售。1). used adj. 舊的;用過的;a used car = a second hand car 一輛舊車;used books 舊書; 2). sale n. 賣;銷售;廉價處理; for sale 待售; 出售; on sale出售;e.g. July is the season for sales. 七月是大減價的季節(jié)。Coats on sale this week! 本周大衣減價銷售!That is not for sale. 那是非賣品。 sell vt. 賣; sell … for … 賣換錢; sell … at … 以價格出售; sell … by … 以計量單位賣; I sold my second hand computer for 1500 yuan. / at a low price. 我以1500元的價格 / 以低價賣掉了舊電腦。 Eggs are sold by the dozen. 雞蛋是按打賣的。 vi. 賣;This kind of cars sell well. 這種汽車很暢銷。 sell out 售完; sell off 甩賣; sell sth. to sb. 使某人相信某事屬實;He sold us an excuse. 我們對她的借口信以為真。
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